Entity Authority
Clarify who you are, what you do, where you operate and why AI systems should treat you as a definitive source.
Generative Engine Optimization
Generative Engine Optimization (GEO): The Future of Search.
GEO is the strategy that makes ChatGPT, Perplexity, Gemini and Google AI Overviews understand, trust and recommend your brand inside the answer itself.
Beyond keywords
Optimize for the generative AI era.
Generative engines do not rank pages. They synthesize answers from entities, structured facts, citations, topical authority and trusted third-party evidence. If your brand isn't legible to that machinery, you don't appear in the answer.
For service companies, GEO connects directly to revenue: when an AI assistant compares providers, summarizes a market or recommends a next step, your brand needs to be one of the references the model is confident enough to cite.
What we engineer
Six layers of AI-search authority.
Citation Architecture
Ship source-grade pages, references, structured data and third-party proof that answer engines can quote and link.
Answer Readiness
Engineer content that directly answers buying questions in quotable, structured and verifiable formats.
AI Overview Strategy
Topic clusters and supporting assets engineered for AI summaries, blended SERPs and local AI packs.
Model Testing
Run repeated probes against ChatGPT, Perplexity, Gemini and Google AI Overviews to find citation gaps and brand misreadings.
Trust Reinforcement
Align reviews, credentials, pricing, services and policies so AI systems lower uncertainty and recommend with confidence.
Process
How we deploy GEO.
01
Probe
Run hundreds of buyer-intent prompts across the major AI engines and capture how your brand is mentioned, missed or misclassified.
02
Map
Reverse-engineer which sources, entities and citations the models trust in your category.
03
Engineer
Ship entity pages, schema, citations, evidence and answer-ready content that close the gap.
04
Re-probe
Track citation share over time and iterate on the inputs that move the needle.
Deliverables
What you get.
GEO audit report
Citation share baseline
Entity graph
Schema deployment
Answer-ready content
Third-party citation plan
Prompt-test harness
AI Overview targeting
Model-monitoring dashboard
Quarterly citation report
FAQ
Common questions.
Is GEO different from SEO?
Yes. SEO optimizes for ranked links. GEO optimizes for being cited inside an AI-generated answer. The signals overlap but the deliverables, content shape and measurement model are different.
Can you actually influence what ChatGPT says about my brand?
Indirectly, yes. Models are trained and grounded on the public web, your owned properties, third-party authority sites and structured data. We engineer those inputs systematically and measure the output.
How do you measure success?
Citation share, presence in AI Overviews, branded vs. unbranded mentions across major engines, downstream organic traffic and pipeline contribution.
Should we do GEO before or after local SEO?
For local service companies, run them in parallel. The same entity, schema and review work feeds both surfaces.
Make AI engines confident enough to mention you.
We will map where your brand is missing, misclassified or unsupported inside AI-driven discovery — then engineer the fix.